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Beyond the Mac Is Not a Typewriter: More Typographic Insights and Secrets |
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Written by Administrator
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Book Info
Author guides you beyond the basics with hundreds
of useful tips, techniques, and secrets for making any document
beautiful and distinctive. Paper.
From the Back Cover
This book takes up
where the phenomenally successful The Mac is not a typewriter left off,
providing short, pithy chapters on all the typographic principles
necessary to create sophisticated and professional typography. It
covers issues and techniques that every designer and typographer will
want to know, including how to make type more readable and legible,
issues regarding punctuation and spacing, and examples of special
techniques such as initial caps and swash characters. It also includes
a chapter on evocative typography, or how to choose typefaces to
emphasize your message, as well as how to cater typefaces according to
project. In all, this book is an entire and final course in excellent
typography.
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